The Listing Scorecard

Your listing details Step 1 of 3

Product title

Product description

Your price ($)

Photos uploaded

Etsy allows up to 20 — aim for at least 10

Your tags (all 13, comma-separated)

Conversion rate (%)

Orders ÷ visits × 100. Optional.

Product type / niche

Photo checklist Step 2 of 3

Check every item that currently applies to your listing photos.

Thumbnail shows the product clearly — product fills most of the frame Thumbnail uses readable, non-scripty fonts (people can read it on a small screen) At least one photo calls out a feature or benefit (page count, sizes, what's included) Any mockup looks realistic — product fits properly, not stretched or forced Using 1–2 consistent fonts + colors that match your product At least one photo previews multiple pages / shows what's included Have a testimonial or review screenshot photo Using at least 10 listing photo slots (Etsy allows up to 20) + a video At least one photo mentions a sale, discount, or bundle offer (if applicable)

SEO checklist Step 3 of 3

Check every item that currently applies to your listing's SEO.

Title includes multiple different keyword variations (not the same phrase repeated) Using all 13 tags Tags are specific multi-word phrases — not single generic words like "planner" or "digital" Tag keywords are woven naturally into the description Description starts with a keyword-rich SEO paragraph (not just a generic intro)

The ListingScorecard

The Listing
Scorecard